Registration/Cocktail Party

Join CEO, Joy Gendusa, and lots of other “Maniacs” for an hour of getting to know each other, cocktails, prizes, and more!

Coffee, Breakfast & Networking

You & Your Competition: How to Dominate the Competition & Win the Business!

Gain ground in your local market with an in-depth business & competition evaluation — Don’t worry, we will walk you through it with worksheets, focus groups and more to give your business a clear unique selling proposition and plan for moving forward.

Break & Networking

You & Your Competition: How to Dominate the Competition & Win the Business!: Continued

Lunch/PostcardMania Tour

Lead Generation – Designing an Effective Marketing Piece

Designing is fun, right? Of course! But designing a marketing piece meant to generate interest and ultimately a response is not the same as designing your kitchen or living room. In this session, we put aesthetic preferences aside and break down design elements PROVEN to get a response and bring in revenue.

Break & Networking

Lead Generation – Designing an Effective Marketing Piece: Continued

Dinner Cruise

Coffee, Breakfast & Networking

The Follow-Up Conundrum: What 82% of Businesses Are Doing to LOSE 80% of Their Revenue

Learn how to efficiently convert leads into revenue. Take advantage of low-cost automated tools to handle most of the work for you. Plus a bonus section on how one business used follow-up ads to generate an average of 71 more new clients per month.

Break & Networking

Your Website: Is It Capturing Leads or Flushing Away Marketing Dollars?

95% of prospects are heading online to check you out before they call. Your website is your business… You’ll learn how to make sure it’s set up to capture leads and advance the sales process with step-by-step tips and action items.

Lunch

Online Advertising: Using Google & Facebook to Generate New Leads

How to master the almighty Facebook and Google — even if you’ve tried and failed before! These advertising platforms are HUGE, and you could end up lost and stranded in a sea of wasted clicks and money if you aren’t diligent. We’ll go over what to look for in these ads and how to do them right, without wasting your marketing budget.

Break & Networking

Create Your 12 Month Marketing Plan: So Wait, How Do I Put All of My New Knowledge to Use without Being Overwhelmed??

Don’t let this turn into yet another “yeah it was good but we didn’t change much” seminar! This is your chance to brainstorm with Joy Gendusa and a legion of trained marketing consultants to create your own marketing plan. We’ll provide you with a 12-month timeline and you’ll formulate a custom marketing plan to keep your business on track and growing.

Farewell Party

Light hors d’oeuvre and drinks during your final chance to mingle with fellow attendees and PostcardManiacs.